Thursday, September 6, 2012

Incentive Effects


From 2005 to 2008 the price of oil in world oil markets skyrocketed, the result of limited supplies together with surging demand from robust world growth, especially in China. The price of gasoline in the United States rose from about $2 to about $4 a gallon. At the time, the news was filled with stories about how people responded to the increased incentive to conserve, sometimes in obvious ways, sometimes in less obvious ways.  Here is a sampling of various stories:
•     “As Gas Prices Soar, Buyers Are Flocking to Small Cars”
•     “As Gas Prices Climb, So Do Scooter Sales”
•     “Gas Prices Knock Bicycles Sales, Repairs into Higher Gear”
•     “Gas Prices Send Surge of Riders to Mass Transit”
•     “Camel Demand Up as Oil Price Soars“: Farmers in the Indian state of Rajasthan are rediscovering the humble camel. As the cost of running gasguzzling tractors soars, even-toed ungulates are making a comeback.
•     “The Airlines Are Suffering, But the Order Books of Boeing and Airbus Are Bulging“: Demand for new, more fuel-efficient aircraft has never been greater. The latest versions of the Airbus A320 and Boeing 737, the singleaisle workhorses for which demand is strongest, are up to 40% cheaper to run than the vintage planes some American airlines still use.
•     “Home Buying Practices Adjust to High Gas Prices“: In his hunt for a new home, Demetrius Stroud crunched the numbers to find out that, with gas  prices climbing, moving near an Amtrak station is the best thing for his wallet.
•     “Gas Prices Drive Students to Online Courses“: For Christy LaBadie, a sophomore at Northampton Community College, the 30-minute drive from her home to the Bethlehem, Pa., campus has become a financial hardship now that gasoline prices have soared to more than $4 a gallon. So this semester she decided to take an online course to save herself the trip  —and the money.
•          “Diddy Halts Private Jet Flights Over Fuel Prices“: Fuel prices have grounded an unexpected frequent-flyer: Sean “Diddy” Combs. . . . The hip-hop mogul said he is now flying on commercial airlines instead of in private jets, which Combs said had previously cost him $200,000 and up for a roundtrip between New York and Los Angeles. ”I’m actually flying commercial,“ Diddy said before walking onto an airplane, sitting in a first-class seat and flashing his boarding pass to the camera. ”That’s how high gas prices are.”

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